Ines Varga
Selected work
Plates 01 to 06
How I work
01
Listen
A week of calls and screenshots. I write the problem down in one page and you sign it.
02
Draw
Three directions in days, not weeks. We pick one and I take it to the details.
03
Hand over
A tidy Figma file, a style guide and two hours of your team’s questions, answered.
Fieldnotes
Larder
Northline
Casa Tipo
Tidewell
Marrow Press
Orbit Labs
Pinewood
Seven years in four numbers
42
projects shipped
11
teams trained to use the system
7
years, no agency in between
3 days
median time to the first direction
A project in four weeks
Week by week, nothing hidden
Every project follows the same four weeks. The left side stays; the right side scrolls through them.
Week 1
Brief and plate list
We write the brief on one page and list the plates the project will need. No design yet.
Week 2
Three directions
Three rough routes, each on one board. You choose; I never keep a fourth in my pocket.
Week 3
The chosen route, finished
One route, built out to the last detail, with type, colour and motion rules written down.
Week 4
Handover
Files, a style guide and a recorded walkthrough. You can run it without me.
Kind words
Ines gave us one page that ended three months of arguing. The product has been calmer ever since.
Marta Reis, founder, Fieldnotes
She priced the work honestly and finished early. I have not had that from a studio before.
Tomas Lund, head of brand, Larder
Questions I get
Say hello.